Blood donors in Sweden get a text telling them that they saved a life
Blood donors in Sweden get a text telling them that they saved a life Sweden has recently taken to digital media in order to raise public awareness about blood donation. “We are constantly trying to develop ways to express [donors’] importance,” Karolina Blom Wiberg, a communications manager at the Stockholm blood service, told The Independent .
“We want to give them feedback on their effort, and we find this is a good way to do that.” “It’s a great feeling to know you made such a big difference and maybe even saved someone else’s life,” said Blom Wiberg. “We get a lot of visibility in social media and traditional media thanks to the SMS. But above all we believe it makes our donors come back to us, and donate again.”
